James Grugeon is Market Impact Director at GetUp and leads the team responsible for consumer action campaigns.

GetUp launched its first consumer action campaign - Better Power, to take on the influence that the big fossil fuel companies and their lobby groups have over government policy on climate and energy. Despite being out of step with the values and views of the vast majority of Australians, the country's three biggest power companies - AGL, Origin Energy and EnergyAustralia, have been able to shape and control government policy to protect their vested interests in dirty power generation.

Better Power has already switched over 12,000 people from companies that back dirty power to a company that is cleaner and cheaper, sending a strong message to those companies - support renewable energy or your customers will switch. The campaign has also raised over $1.2 million for GetUp campaigns for a stronger action on renewable energy.