• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
One Step Off The Grid

One Step Off The Grid

Solar, storage and distributed energy news

  • Solar
  • Battery/Storage
  • Off-Grid
  • Efficiency
  • Software
  • Podcasts
  • Tariffs
  • Electric Vehicles
  • Electrification

SwitchedOn podcast: Why the energy transition needs consumers to love electricity

October 28, 2024 by Anne Delaney Leave a Comment

Supplied

In just over 8 years the Octopus Group has become one of the largest green energy retailers, generators, installers and investors in the UK. Underpinning and revolutionising the way they do business is Kraken technology.

Devrim Celal is the Chief Marketing and flexibility officer at Kraken. He explains why consumer trust in the electricity industry is so important and why the energy transition will not succeed unless we are given incentives to participate in helping balance electricity when it is available and when it is not.

SwitchedOn Australia · The energy transition won’t succeed if electricity doesn’t become a much-loved brand

 

Reclaim Energy is a proud sponsor of the SwitchedOn Australia Podcast

Anne Delaney
Anne Delaney

Anne Delaney is the host of the SwitchedOn podcast and our Electrification Editor, She has had a successful career in journalism (the ABC and SBS), as a documentary film maker, and as an artist and sculptor.

Filed Under: News, Electrification, Podcasts, Software/Gadgets

About Anne Delaney

Anne Delaney is the host of the SwitchedOn podcast and our Electrification Editor, She has had a successful career in journalism (the ABC and SBS), as a documentary film maker, and as an artist and sculptor.

Primary Sidebar

Sign up for our weekly newsletter

Emissions Counter

Renew Economy

RSS Energy News from Renew Economy

  • “Arguably a world first:” Historic solar thermal plant lines up for heritage listing
  • Huge Fortescue wind farm seeks federal green tick after halving proposed turbine numbers
  • No wind farms in China? Trump claim torched by record year of new wind capacity, mostly in China
  • “Brilliant economics”: Offtake deal seals delivery of Australia’s biggest solar-battery hybrid project
  • “A bee in their bonnet:” Judge says council has “lost perspective” in its legal case against wind project

RSS Electric Vehicle News from The Driven

  • Rivian targets “broader audience” with new, lower cost mid-size electric SUV
  • Tesla Semi trial by logistics giant achieves 1 kWh per km consumption
  • Honda abandons plans for three new EVs, flags $22.5 billion loss on failed electric strategy
  • Lucid promises three new electric SUVs as it focuses on more affordable EV platform
  • Mazda gains approval to sell its second EV model in Australia

Press Releases

  • Huge luxury Saudi resort goes 100pct renewables with one of world’s biggest batteries
  • How solar + storage can be a game-changer for people with disabilities

Footer

Technologies

  • Solar
  • Battery/Storage
  • Electric Vehicles
  • Energy Efficiency
  • Software/Gadgets
  • Other Renewables
  • Policy
  • Tariffs
  • Contact
  • Advertise with us
  • About One Step Off The Grid
  • Terms of Use
  • Privacy Policy

Copyright © 2026 · OneStep Genesis on Genesis Framework · WordPress · Log in