Most energy retailers make money by accessing the wholesale energy market. They then whack on a big mark up, and sell power to consumers. The more energy we use the more money they make.
But Amber Electric is not playing the usual retailer game. They give consumers direct access to the wholesale energy market.
Co-founder and Co-CEO of Amber Electric, Dan Adams, outlines how Amber is disrupting the energy retail industry. And why the massive energy resources consumers are installing won’t be fully optimised without first building consumer trust. And why retailers must be more transparent and give customers full control of their energy assets.
Reclaim Energy is a proud sponsor of the SwitchedOn Australia Podcast
Anne Delaney is the host of the SwitchedOn podcast and our Electrification Editor, She has had a successful career in journalism (the ABC and SBS), as a documentary film maker, and as an artist and sculptor.
